You don't know what you don't know. In this program, I have collected all my experience (more than 20 years) in product, service, and outsourcing organizations.
This is NOT a course on the basics of the Product Owner role in Scrum. This is a rich, intensive program on flexible product management – from principles to tools. From customer problems to a product with metrics. From idea to cash.
Simulating Product Environment
Since 2013 I have been running “Certified Scrum Product Owner (CSPO)" as a live two-day class. As of mid-2020, this course has moved online. From which it has only become richer, since now, participants can use limitless Miro-boards, emulating a real product environment, where many visualization tools and dashboards are linked together into some coherent knowledge system.
Six areas of product ownership
This course is not just an analysis of tools that you can read about on your own. This is a demonstration of the holistic system of the world of the product owner in the form of six areas of product ownership:
The course focuses on four areas, such as:
lead product discovery
drive product roadmapping
guide development teams
This view of the Product Owner's world allows you to combine work tools into a single logical chain from strategy to roadmap, from roadmap to backlog.
Impact Mapping → Value Proposition → User Story Mapping
Special attention will be paid to a combination of three key tools:
User Story Mapping
The participants of the training learn how to build Stakeholder Alignment, facilitate difficult discussions of business stakeholders using Impact Mapping from Gojko Adzic.
After that, they move on to the area of work in Customer Discovery. This is where the well-known Value Proposition from the Strategizer comes to the rescue.
Once the customer portraits and value proposition are ready, we move on to analyzing the customer journey and designing product features on the roadmap using User Story Mapping by Jeff Patton.
The combination of these key three tools teaches class participants a holistic product management approach, from strategy with goals to a thoughtful roadmap with product features.
Bonus: Scaled Product Owner
Because I am LeSS practitioner, we will discuss ideas of working as a Product Owner at scale. This includes being able to manage larger backlogs for several teams, running multi-team product backlog refinement (PBR) meetings, delegating detailing work to the teams.
Key ideas of the course
The Product Owner is the product manager with budgetary (P&L) authority and responsibility for the success of the product. This is not a business analyst with a feature backlog.
The role of a Product Owner will differ significantly depending on whether the company is a product company or a service company.
Service organizations, in order to be on the crest of the wave, must rebuild and learn from product management. The most effective way here is to hire product managers with real experience in product organizations.
Modern engineering is the key to flexible product management. The product owner must work in close partnership with the technical leaders of the organization to develop the technical infrastructure. Continuous delivery practices such as feature toggling, A/B testing, controlled feature roll-out are already a must in the 21st century.
In order for an organization to have a culture of product ownership (and, as a result, the role of Product Owner), it is not enough to use Scrum as a process. It is necessary to revise and transform the structure of the organization, moving away from directive management with direct task setting to goal setting. From individual work by narrow specialists to full-featured teams with a growing field of expertise.
This course walks participants through all of these in detail, helping them draw personal conclusions and action items they can work on as early as “from next Monday”.
I mainly run these course in-house for corporate clients. You are welcome to order a course for your people: email@example.com
See you on the course!